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Testimonials

Very pleased

I've recived my order and I was pleased to see such professional packaging. I have tried two teas up to now and we are very very satisfied with the...
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My first order with you

I really liked the quality of tea, it is very good. Taiwanese oolong will only order from you. Especially liked the following teas: Gaba and Rui Feng...
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Tea Received

Received and looking forward to comparing AND sharing with other tea lover friends!!! Appreciate teas packaged in smaller packaging (for...
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Thanks for the newsletter

Great work on the site with your "Tea Counties of Taiwan."
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Nice

This is an excelllent tea. It doesn't have an Earthy flavor as one review comment, but a sweet mild grassy flavor and aroma. Not astrigent at all,...
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Tea or Soda?

In Taiwan, Oolong tea more than just a beverage - it is deeply integrated with the local culture. Brewing oolong tea is a ritual practiced by millions of Taiwanese every day, and a gift of high mountain oolong tea bestows honor on both recipient and donor.

Despite the high standing of the traditional oolong tea ceremony, it is not the only way to enjoy this beverage. Ready-to-drink tea beverages are available in the 7-11's of the nation, and they are becoming even more popular than sodas - accounting for almost half of convenience store beverage sales.

And the market for premium bottled unsweetened oolongs is taking an increasingly large slice of tea beverage sales.

Until recently the biggest seller in bottled teas was sweetened green tea. But last year the sales of oolong tea drinks increased by 40 percent from the previous year. Unsweetened teas are currently outselling sweetened ones.

This may be due to consumers becoming more health-conscious, or it may represent an off-shoot of traditional tea culture. People who don't have time to brew traditional oolong tea may be finding an alternative in bottled tea.

Premium Bottled Tea

Most bottled beverages cost about NT$15 (45 US cents), but premium bottled oolong sells for as much as NT$25. Sales for these teas are increasing, despite the higher cost. Premium bottled oolong teas are usually made from Taiwanese tea leaves rather than inferior oolong tea from other countries. The Taiwanese leaves produce a superior beverage that consumers seem willing to pay extra for.

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