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Testimonials

Our favourites

So far our favourites are Shan Ling Xi and Long Feng Xia, although we must confess that all teas we have ordered so far have an exquisite taste. My...
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Looking forward to receiving the tea

I've just placed a new order and am beginning to feel that sense of anticipation that comes when you know something you love is coming your way. I...
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Love the tea!

My order of Dong Ding Ming Xiang tea arrived last week. I haven't tried this tea before and I must say, it was love at first brew! I'm so glad I...
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Excellent educational material

Once again I want to thank you for the excellent educational material you provide to us on your site. Your pronunciation guide is very helpful and...
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Fantastic!!!

I like Hua Gang and Wu Ling most. Rich, milky and floral/honey taste with great body and strong, pleasant aftertaste. Fantastic!!! Tsuei Luan is also...
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Tea or Soda?

In Taiwan, Oolong tea more than just a beverage - it is deeply integrated with the local culture. Brewing oolong tea is a ritual practiced by millions of Taiwanese every day, and a gift of high mountain oolong tea bestows honor on both recipient and donor.

Despite the high standing of the traditional oolong tea ceremony, it is not the only way to enjoy this beverage. Ready-to-drink tea beverages are available in the 7-11's of the nation, and they are becoming even more popular than sodas - accounting for almost half of convenience store beverage sales.

And the market for premium bottled unsweetened oolongs is taking an increasingly large slice of tea beverage sales.

Until recently the biggest seller in bottled teas was sweetened green tea. But last year the sales of oolong tea drinks increased by 40 percent from the previous year. Unsweetened teas are currently outselling sweetened ones.

This may be due to consumers becoming more health-conscious, or it may represent an off-shoot of traditional tea culture. People who don't have time to brew traditional oolong tea may be finding an alternative in bottled tea.

Premium Bottled Tea

Most bottled beverages cost about NT$15 (45 US cents), but premium bottled oolong sells for as much as NT$25. Sales for these teas are increasing, despite the higher cost. Premium bottled oolong teas are usually made from Taiwanese tea leaves rather than inferior oolong tea from other countries. The Taiwanese leaves produce a superior beverage that consumers seem willing to pay extra for.

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